Project Overview

I am responsible for designing web applications, and dashboards for All Aboard, The ferry booking web application. Scope of work includes researching, UI design, design systems, and pinching with clients.

Design thinking process

In this project, the double-diamond framework is used to guide the understanding of design problems and define solutions.

Discover phase

In the discovery stage, I conducted secondary research such as social media analysis, competitor analysis, and UI pattern for best practices.

User research

User research is being conducted by analyzing social media interactions related to ferry tickets. We have decided to focus on Facebook pages to gather user behavior and profile information.

Research report

Competitor analysis

My competitor analysis is to compare features and design patterns in various booking web applications in the market such as Airbnb, Agoda, Booking.com, and Trip.com

Define phase

After research was done. I have to defined lean persona, user journey map, and HWM for the project.

Lean persona

After gathering user behavior and profiles from social media interactions, we can now visualize lean personas based on our analysis and assumptions. These lean personas will help align our product with the direction of user needs.

User journey map

After conducted secondary research. Now we can visualize user behavior when they need to booking their ferry trip by create user journey map base on assumption.

HMW

With limited time and resources. The process has to skip user research and start defining how might we method.

• How might we make users book a ticket with a clutter-free experience?

• How might we reduce the process when users book a ticket?

Develop phase

The development stage is created from the define phase by aligning features. The development stage has included a site map, web application UI, and dashboard for the client.

Site map

UI Design - Web application in desktop view

UI Design - Web application in mobile view

UI Design - Dashboard in desktop view

Deliver stage

After designing all processes delivering the design to the developer and did some guerrilla usability testing with the team and close people. Now All Aboard is currently handed off to the development and prepare to launch a product.

Reflection

I’m proud to work on project to build a MVP. I excited in this project will help local ferry growth with digital solution. Thanks a lot to my team for believing in me and supporting me throughout the process. I learned to collaborate, time management, and hand off final deliverables.