Project Overview

SOPet is a mobile community platform designed for pet owners to share experiences, exchange knowledge while some serious case will answer by veteran that joined the app also have community chat group in Line OpenChat. The goal of this redesign project was to transform SOPet into an all-in-one pet care solution—combining community-driven knowledge sharing, veterinary services, AI-assisted preliminary diagnosis, and a social Q&A feature.

To achieve this, we conducted a research by using UX methodologies, including competitor analysis, heuristic evaluation, user research, online survey, and usability test. allowing us to design a more intuitive and supportive experience for pet owners.

Project Objective

• Validate both existing and new features based on user feedback and insights, ensuring they effectively address real user needs in key use cases.

• Increase Daily Active Users (DAU) by understanding behaviors and needs of SOPet’s existing Line OpenChat group members and tailoring the app experience to better serve them.

• Drive adoption from new users beyond the existing Line OpenChat community by improving onboarding and addressing unmet pet care needs in the broader market.

Problem Found

Users are reluctant to use the app when it offers features that overlap with what they already receive in the Line OpenChat group, without delivering additional value or a significantly improved experience.

Work Process

1.Measure Existed Design

While recruit user for the interview. We decide to measure SOPet application's usability by expert review to identify potential usability problems.

The methodologies has chosen to complete our objective:

Heuristic Evaluation

Heuristic evaluation has chosen to measure usability with most effective and quickest method to conducted in early stage. The area of examine interface is group by flow including:

• Enter as guest

• Sign up

• Log in

• Create post

• Comment and engage with post.

• Search

• Notification

• Profile

The result

After conducted heuristic evaluation. Our team found some critical issue usability problem the most issue found including

1. Visibility of System status: 9

2. User control and freedom: 6

3. Consistency and standards: 6

4. Aesthetic and minimalist design: 6

5. Error prevention: 4

6. Recognition rather than call: 2

7. Match between system and the real world: 1

2.Research

The SOPet application have several issue that have been report from stakeholder that conducted guerrilla test. Including poor feature that not enough to encourage loyalty user from Line OpenChat to use. Outdate design lead to low interested to use for user. Our team has prioritized to explored the new feature to serve the user need for enhancing user engagement and interested with our application.

Based on the identified issues and context, I has chosen to employ four specific research methodologies with defined test objectives for this project:

Competitor analysis

Our team began by conducting competitor analysis to analyze and benchmark features offered by other pet-related mobile applications in the market. This helped us identify industry standards, uncover gaps, and explore opportunities for differentiation in our own product.

Competitive analysis result

Must-haves

Nice-to-haves

User interview
Survey

3.Design & Prototyp

4.Usability test